Week three EOC: Making Money for Good

The slogan for Burt's Bees products is:  Earth friendly natural personal care for the greater good.  Not only do they have a great slogan, but great products as well!  "Burt's Bees takes pride of being one of the best "Earth Friendly, Natural Personal Care Company" in today's market. Burt's Bee's natural, Earth-friendly personal care products are specially formulated to help enhance your well-being and that of the world around you. Their products are carefully crafted from time-tested, proven recipes using ingredients that are the best nature has to offer: beeswax, botanical and essential oils, herbs, flowers and minerals. These safe, effective ingredients have withstood the test of time." (http://www.thefundraisingjournal.com/Archive/1002/Burts_Bees.html).

In 2007, Burt's Bees created the Greater Good Foundation, a non-profit, charitable organization. The Foundation Burt's Bees volunteer company employees and funded by 10% of the sales from the Burt's Bees website.  Also, "The company partners with Habitat For Humanity to build eco-friendly homes, and in 2007 they established The Burt’s Bees Greater Good Foundation, which is funded by a percentage of their sales. Its goal is “to help empower non-profit initiatives whose efforts resonate with our own mission, particularly in the areas of natural health and well-being, the environment and social responsibility.” The company also gives back in another way by working to develop sustainable packaging solutions." (http://www.takepart.com/photos/companies-give-back/positive-buzz).

It's refreshing to know that a company that embodies being natural and giving back to their consumers also is involved in a variety of charities to help make the world a better place.