Week Seven EOC: The Pitch

Northern Lights Vodka is a premium vodka infused with the 4000 year old pristine waters of the glaciers in Alaska. Northern Lights is as crisp as the Alaskan sub zero nights.  Go ahead, enjoy a glacier in a bottle!  Northern Lights Vodka is distilled ten times, charcoal filtered, and infused with pure Mount McKinley glacier water to achieve the vodka's crisp flavor and purity.

Distilled and blended with the finest ingredients, our vodka is produced with a premium solution of crystal sugar and yeast, unlike other vodkas of wheat or rye.  Our vodka is distilled with the finest organic corn grown in Alaska by local Inuit farmers during Alaska's short summer months.

"Marketers need to understand customer needs and wants and the marketplace within which they operate. We now examine five core customer and marketplace concepts: (1) needs, wants, and demands; (2) market offerings (products, services, and experiences); (3) value and satisfaction; (4) exchanges and relationships; and (5) markets." (Kohler/Armstrong, Marketing:  An introduction, pg 6).

At Northern Lights Distillery, we understand consumer wants and needs when it comes to the need for a premium vodka.  We ensure at Northern lights the value and satisfaction of our project.

"Outstanding marketing companies go to great lengths to learn about and understand their customers’ needs, wants, and demands. They conduct consumer research and analyze mountains of customer data. Their people at all levels—including top management—stay close to customers. For example, Procter & Gamble CEO A. G. Lafley is known for actually going into customers’ homes to undertake his own ethnographic research to ensure that customers’ needs are well understood. Retailer Cabela’s Vice-Chairman James W. Cabela spends hours each morning reading through customer comments and hand-delivering them to each department, circling important customer issues. And at Zappos, CEO Tony Hsieh uses Twitter to build more personal connections with customers and our employees. Some 32,000 people follow Hsieh’s Twitter feed." (Kohler/Armstrong, Marketing:  An introduction, pg. 6).