Buisness Mission Statement

"An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be? These simple-sounding questions are among the most difficult the company will ever have to answer. Successful companies continuously raise these questions and answer them carefully and completely" (Kohler/Armstrong, Marketing:  An Introduction, pg. 39). 

I feel that at Northern Lights Distillery we clearly define our objective with our mission statement:

Our mission at Northern Lights Distillery is to produce and distribute the world's purest and finest Vodka throughout the world economy and establish a brand name that is recognized within the global consumer market.

"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines." (Kohler/Armstrong, Marketing:  An Introduction, pg. 41).

At Northern Lights Distillery, our mission is specific, motivating, and our marketing objective is workable within the Northern Lights company.