“Each distribution method involves a
different level of reach and cost. Increasingly, marketers are blending several
media into a total campaign concept. The length of the promotion is also
important. If the sales promotion period is too short, many prospects (who may
not be buying during that time) will miss it. If the promotion runs too long,
the deal will lose some of its “act now” force.” (ARMSTRONG/KOTLER, Marketing:
An Introduction pg 437).
Northern Lights distribution markets itself to high end clubs and liquor stores.
Northern Lights Distilleries home office is based out of Anchorage, Alaska and the products are distilled in Talkeetna, Alaska, within in sight of Mount, McKinley.
Northern Lights distribution markets itself to high end clubs and liquor stores.
Northern Lights Distilleries home office is based out of Anchorage, Alaska and the products are distilled in Talkeetna, Alaska, within in sight of Mount, McKinley.
Northern
Lights distilleries will partner with liquor distributors within major
cities in the United States to effectively distribute our products.
Distributors of Northern Lights Vodka will receive invitations of
sampling and promotional events that occur at the Northern Lights
distillery.
Investors
of Northern Lights will receive a personalized tour of our distillery
and receive a 2 day guided air tour of Mount McKinley.
Northern Lights Vodka, researched other marketing distribution efforts from other companies such as Under Armour.
Under Armour might consider whether the company can achieve deeper market penetration—making more sales without changing its original product. It can spur growth through marketing mix improvements—adjustments to its product design, advertising, pricing, and distribution efforts. For example, Under Armour offers an ever-increasing range of styles and colors in its original apparel lines. And it recently boosted its promotion spending in an effort to drive home its “performance and authenticity” positioning. Following a blockbuster $4.4 million 2008 Super Bowl ad, Under Armour this year launched its largest-ever advertising campaign—themed “Athletes Run.” The company also added direct-to-consumer distribution channels, including its own retail stores, Web site, and toll-free call center. Direct-to-consumer sales grew 47 percent last year and now account for more than 11 percent of total revenues. (Armstrong/Kotler, Marketing: An introduction, pg. 46).
Northern Lights Vodka, researched other marketing distribution efforts from other companies such as Under Armour.
Under Armour might consider whether the company can achieve deeper market penetration—making more sales without changing its original product. It can spur growth through marketing mix improvements—adjustments to its product design, advertising, pricing, and distribution efforts. For example, Under Armour offers an ever-increasing range of styles and colors in its original apparel lines. And it recently boosted its promotion spending in an effort to drive home its “performance and authenticity” positioning. Following a blockbuster $4.4 million 2008 Super Bowl ad, Under Armour this year launched its largest-ever advertising campaign—themed “Athletes Run.” The company also added direct-to-consumer distribution channels, including its own retail stores, Web site, and toll-free call center. Direct-to-consumer sales grew 47 percent last year and now account for more than 11 percent of total revenues. (Armstrong/Kotler, Marketing: An introduction, pg. 46).
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