Objectives

At Northern Lights Vodka our primary objective is to provide a top shelf product to our clientele while expanding a worldwide customer base. Our distillers have invested years of meticulous, yet far-reaching, research to bestow upon our customers a premier vodka and have only settled for the most nostalgic elements. While building long lasting partnerships is a priority, we also take extreme pride in continuing our research to produce high caliber client satisfaction.

As stated, “Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.” It does this by investing heavily in research and design (R&D)” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 43). 

Northern Lights is family managed and our employes are local and natives of Alaska. We take extreme pride in recognizing the value of families and that is how we treat our customers. As a Northern Lights family member, you will delight in the same atmosphere that founded our business. Round table discussions will be frequent on how to improve the reputation of our business. As part of the Northern Lights family, our customers will have direct communication into that process. “Businesses and products the company should consider in the future. Companies need growth if they are to compete more effectively, satisfy their stakeholders, and attract top talent.

“Growth is pure oxygen,” states one executive. “It creates a vital, enthusiastic corporation where people see genuine opportunity.” At the same time, a firm must be careful not to make growth itself an objective” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 45).