Situations or SWOT Analysis

“Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T) Strengths include internal capabilities. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends” (ARMSTRONG/KOTLER, Marketing: An Introduction pg 55).

Strengths:
· Caliber of product
· Exceptional customer communication
· Knowledgeable of our customers requirements
· Impassioned of our service
· Expanding client base
· Family oriented staff

Weaknesses:
· In need of marketing maturity
· Infancy to the market
· Geographical location
· Magnitude of network
· Lack of global advertising

Opportunities:
· Non-reputable competition
· Allegiant clientele
· Limited edition brand for special events
· Customer stipulations on order processes
· Expanding network through reputation

Threats:
· Competitive market
· Countless established labels
· Congested market
· Contention similarity
· Advanced advertisement strategies
· Seasoned business executives/owners
· Competitors technological advancements

“Planning, implementation, and control. The company first develops company wide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed.” (ARMSTRONG/KOTLER, Marketing: An Introduction, pg 55).