Product

"Product quality and improvement are important parts of most marketing strategies. However, focusing only on the company’s products can also lead to marketing myopia. For example, some manufacturers believe that if they can “build a better mousetrap, the world will beat a path to their door.” But they are often rudely shocked. Buyers may be looking for a better solution to a mouse problem, but not necessarily for a better mousetrap. The better solution might be a chemical spray, an exterminating service, a housecat, or something else that works even better than a mousetrap. Furthermore, a better mousetrap will not sell unless the manufacturer designs, packages, and prices it attractively; places it in convenient distribution channels; brings it to the attention of people who need it; and convinces buyers that it is a better product." (Armstrong/Kohler, Marketing:  An introduction, pg 11).

I conducted a research project with consumers regarding their thoughts on premium vodkas out on the market today, the majority of the people that I interviewed felt that many vodkas on the market shelf aren't distinct enough and that they are all similar in quality.  So at Northern Lights vodka we wanted to set our project apart from our competitors in the Vodka market.

"Marketing consists of actions taken to build and maintain desirable exchange relationships with target audiences involving a product, service, idea, or other object. Beyond simply attracting new customers and creating transactions, the company wants to retain customers and grow their business. Marketers want to build strong relationships by consistently delivering superior customer value."  (Armstrong, Kohler, Marketing:  An introduction, pg. 8).

Our goal is to attract customers and continue to retain their business ensuring customer satisfaction internationally.  We've designed a vodka and distributed it to ensure a refreshing product.

The bottle is handcrafted to portray that of an ice glacier.  The vodka inside the bottle is laced with blue, green, purple, red, and yellow colors of the Northern Lights.